The Ticklebelly Story


The Ticklebelly Story

Ticklebelly is dedicated to making life sweeter, one bite at a time. Each Ticklebelly product begins in the creative minds of our acclaimed dessert chefs, and is crafted with thoughtfully sourced ingredients, innovative baking techniques and whimsical design touches. As playful as our name, our perfectly portioned desserts treat your taste buds and tickle your belly.

How did the name Ticklebelly come to be? It started with our president, and his daughter, Megan. During her bedtime routine, stories and checking under the bed for monsters didn’t always cut it, so Megan’s parents tried tickling her belly to soothe her. It made her feel comforted and content, and became a ritual Megan fondly nicknamed, “tickle belly.”

Megan grew, and so did her father’s business. One day she said, “Dad, wouldn’t Ticklebelly be a great name for your new project?” After some thought, Brian realized she was on to something. The name captured everything Ticklebelly stands for today: Quality desserts that tickle your belly, and invite you to delight in a bite.

At Ticklebelly, we believe everyday moments are worth savoring, and that’s why our desserts are perfectly portioned to be enjoyed any time. Cake Pops, CakeBabies, Cake Balls and Mini Cakes let you indulge in moist, delicious cake in a few perfect bites. Dessert shots and Decorative Cookies are fun, festive treats to make any moment sweeter. Coming soon, CakeBars are moist cakes enrobed in decadent frosting and served on a stick—that’s right, you can have delicious cake on-hand anytime! Be sure to check back in with us for more on CakeBars, and for other innovations from the Ticklebelly bakery.


Up Next...

cakebars featured on NBC's Today Show!

[June 28, 2016, 3:04 p.m.] — If you are an avid watcher of “The Today Show” on NBC, you may have seen Natalie Morales, Tamron Hall and Al Roker sampling our very own Ticklebelly cakebars on Tuesday morning’s show – June 28th!

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Stater Bros.

[June 1, 2016, 2:20 p.m.] — Stater Bros. now carries cakebars!

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Introducing: Ticklebelly cakebars!

[March 16, 2016, 3:16 p.m.] — Introducing: Ticklebelly cakebars! A perfectly portioned dessert convenient for your on-the-go lifestyle. Made with high-quality, natural ingredients and the creativity of Ticklebelly’s experienced chefs, these cute desserts are just as fun to look at as they are to eat!

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